01. The Project
Client
全ての
コミュニケーション
ニーズのある会社
Time frame
Every Days
Goal
サイネージの効率的な活用
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02. The Approach
20年以上のクラウドサービスの実績があり、チャンネルはとてもシンプルな考え方。多くのサイネージのように細かな番組表を作る必要はありません。また災害時には行政やエリマネなどに緊急用チャンネルの活用権限を渡すことができます。
Through 20 years of cloud signage experience, we have distilled content management to its essence with our unique “channel” paradigm. There is no need for complex programming lists and schedules. Our decentralized approach lets people easily upload content, and the system knows when and where to play it. In the event of an emergency, appropriate content is automatically displayed and government or town management teams have access to update vital emergency messaging.
インスタグラムなどのSNS用のテンプレートを使えばサイネージに放送するコンテンツをいちいち編集する必要もありません。総務省のLアラートにも対応済なので事前に災害情報を流すこともできます。
Templates can be used to automatically deliver social media content such as Instagram or other
content such as news and weather. The system is also compatible with the Ministry of Internal
Affairs and Communications’ L-alerts, which deliver disaster information such as for earthquakes
seconds ahead of them arriving.
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03. The Conclusion
ただ電気を使用して広告のみを流すのではなく、コミュニティーの運営とともに情報を発進します。景観のためにARTコンテンツを企業のスポンサードで流すことも出来ます。そういったデジタルサイネージを１台でも増やすことを私たちは目指します。
Instead of using electricity to show the same advertising over and over, we make it possible to operate a media
that represents all the stakeholders of the community, becoming a vital component of community
communication, watched and loved by everyone. Ultimately, ART and other sponsored content that is relevant
to the community will bring more awareness and good will to corporate sponsors than annoying old-fashioned
20th centurystyle ads. Our mission is to create this new world, even one screen at a time if we have to.
チャンネルと権限という考え方で世界中の電波がつながるnetがつながる環境であればどこからでも自分のチャンネルの管理が出来それぞれのチャンネルの担当者が自らの責任で運営することができるのです。
This is all made possible by our intelligent approach to mixing “channels” of content that can be
assigned to and managed by people directly responsible for the content. The human error of
complicated scheduling is reduced to zero, and people in charge of each content can manage their
content channel anytime and anywhere.